POPPI

MomPop

Individual Project for AI in Advertising, Loyola University Chicago
April 2025

The Brief

Leverage AI to deepen emotional connection and personalization, keeping real people and real relationships at the center.

The Insight

The most meaningful celebrations feel uniquely personal. Technology only matters when it amplifies real relationships rather than replacing them.

The Idea

Introducing MOMPOP, an AI-powered Mother’s Day experience where users describe their mom in three words to generate a unique Poppi flavor, two-color can design, and AI-generated background of where she’d enjoy it most. Each MomPop would be a playful, personalized celebration of mom, designed for maximum social shareability.

A colorful soda can with a pink and yellow floral design on a pink and peach gradient background.
A can of Poppi soda floating against a yellow background.
Close-up of a can of chocolate drink bottle hovering upside down over a pink background.
MomPop
Agent

Try it for yourself!

Pink campaign slide titled 'Describe her in 3 words' with three yellow horizontal blanks for answers.
A pink campaign concept webpage with bright yellow and pink text asking where a woman would enjoy her MomPop drink. There's a large yellow button labeled 'Generate'. To the right, a photo of a soda can with a pink and yellow design is shown within a museum gallery setting, with a 'Love you Mom!' message and a link to celebrate Mother's Day.
Infographic explaining a campaign concept for a personalized drink can called Jill's MomPop with pineapple hibiscus punch. The image shows a can in a luxurious room with columns and statues. Text highlights traits 'Adorable,' 'Stubborn,' and 'Strong,' and includes a message 'Love you Mom!' along with a website link for celebrating mothers.

Influencer Activation

It wouldn’t be a Poppi campaign without what they are known for: influencer marketing. To build reach, the campaign would partner with lifestyle influencers who have strong family narratives and cross generational appeal. Influencers like Alix and Ashtin Earle could create their own MomPops, one for their mom and one for their stepmom, and share the process with their followers. This layer adds aspirational yet relatable content to the campaign, sparking participation from audiences who already connect with these personalities.

  • Alix & Ashtin Earle

    ALIX
    Instagram (@alix_earle): 4M
    TikTok (@alixearle): 7.3M

    ASHTIN
    Instagram (@ashtin): 517K
    TikTok (@ashtinearle): 1.1M

  • Britanny Broski

    Instagram (@brittany_broski): 2M
    TikTok (@brittany_broski): 7.6M

  • Sohee Carpenter

    Tiktok (@soheefit): 165.4K
    Instagram (@soheefit): 658K

  • Julia Hatch

    Tiktok (@juliahatch22): 2.2M
    Instagram (@julia.hatchh): 908K

  • Chris Olsen

    Instagram (@chris): 2.1M
    TikTok (@chris): 13.6M

Reflection

This was an individual project, and I was solely responsible for every aspect, from research and strategy to creating the design and creative. I concepted the campaign, created all visual assets and mockups, and developed the label system art-directed the AI generation process. I also built and refined the custom AI agent that powered the generator, ensuring consistent outputs and integrating them into polished, brand-aligned visuals. While entirely speculative, I treated the project as a full case study, going beyond the assignment requirements to demonstrate how AI can be intentionally directed to serve both creative and strategic goals to achieve personalization.

For Poppi, innovation is not only about what is inside the can but also about how the brand shows up in culture. This campaign takes that spirit and channels it into a personalized experience that celebrates relationships while generating organic, community-driven buzz. In doing so, MomPop proves that AI in advertising can be more than a novelty. When guided with intention, it becomes a way to bring people together and make a brand feel even more a part of their lives.

March 2025