In Defense of Doing Too Much

No. 3

We’re often encouraged to focus on what we’re best at. To concentrate, streamline, and master one thing so our strengths don’t get spread too thin. But what if our strength is range? Curiosity doesn’t follow a single path, and inspiration rarely stays in one discipline. It moves. It overlaps. It multiplies. And sometimes, what looks like too much is simply what it takes to feel fully alive creatively.

People love to say “less is more.” I think more is more, if you know how to make it make sense.

A shelf’s worth of questions I wanted to answer.

Doing too much gets a bad reputation, especially in creative fields. We’re told to find a niche, define a brand, stick to one style. But creativity doesn’t work like that. Some of the best ideas come from mixing worlds that aren’t supposed to overlap, from curiosity that refuses to stay in one lane, and from trying everything until something clicks.

Creativity doesn’t live in categories, it lives in the overlap. That’s where new ideas take shape. When you mix strategy with design, art with communication, or curiosity with structure, you create work that actually resonates. The kind that not only looks good, but means something. Doing too much makes you better at all of it. The strategist learns to think visually. The designer learns to ground ideas in insight. The copywriter learns to tell stories that sell and stick. The art director learns to think beyond the layout. The daydreamer finds meaning in it all. Each one sharpens the other. Every new skill adds another lens, another way to see, another way to tell the story. The more you stretch yourself, the more you realize that creativity isn’t about mastering one thing, it’s about connecting everything.

Focus doesn’t have to mean limitation. Curiosity is what keeps the work interesting. The more lanes you explore, the better you understand how they feed each other. Turns out, doing everything teaches you how to do anything.

So yes, do a lot. And no, don’t apologize for it.